About us

In the profound river of time, true craftsmanship remains undimmed through four centuries of refinement. BEA-VITALITY PTY LTD, as the exclusive Australian distributor of Zhang Xiaoquan, brings this legacy of 400 years to the continent. This masterful artistry from the East represents not only an unwavering dedication to craftsmanship but also an eternal quest for perfection. From the hammers of Ming Dynasty artisans to today's sophisticated modern techniques, every refinement embodies the artisan's devotion, and every knife carries the pride of generations. Through BEA-VITALITY's professional dedication and service commitment, this timeless craftsmanship finds its home in Australia. Here, four centuries of accumulated expertise meets modern quality assurance, where heritage and innovation converge to present the truly exceptional choice for those who pursue excellence.

Born in the luminous age of Ming Dynasty in 1628, Zhang Xiaoquan stands as a living testament to centuries of masterful artistry in cutlery craftsmanship. Through four centuries of unbroken legacy, this venerable name has preserved the ancient wisdom of blade-making while embracing the precision of modern innovation. Each piece, forged from select German steel through time-honored techniques, embodies the culmination of 400 years of expertise. As a crowned jewel of China's Intangible Cultural Heritage, Zhang Xiaoquan continues to uphold its heritage of excellence, earning reverence as China's premier cutlery master and garnering acclaim across the globe.

Zhang Xiaoquan, a centuries-old Chinese brand, has grown from a traditional scissor maker into something quite different today. In their modern facility, they blend old wisdom with new technology - each blade going through precise steps that have been refined over generations. They now use high-quality German steel and their own special heat treatment process, making kitchen tools that stand alongside the world's best brands. What's nice is that while they've modernized, they've kept their commitment to quality, all while keeping their prices reasonable.

I still remember my visit to the Hangzhou Scissors and Knives Museum. Walking through the exhibits, I found myself drawn into the story of Chinese knife making that stretches back through time. I learned how each Zhang Xiaoquan knife passes through 72 careful steps - a process so special it's now protected as cultural heritage. Later, in their factory, I sat with craftsmen who showed me how they work with both old techniques and new machines. It was like watching two worlds come together - the careful handwork passed down through generations, alongside the precision of modern tools.

• Four Centuries of Mastery Extraordinary craftsmanship since 1628, each piece embodies the wisdom of generations of master craftsmen, representing the pinnacle of Chinese cutlery artistry.
• Heritage Meets Innovation While preserving 400 years of traditional techniques, Zhang Xiaoquan embraces modern innovation. Using premium German steel and proprietary heat treatment processes, every product achieves the perfect balance between classical expertise and contemporary precision.
• Professional Quality, Accessible Price Despite its prestigious heritage and exceptional quality matching high-end European brands, Zhang Xiaoquan offers remarkable value. Through efficient manufacturing and scaled production, we bring professional-grade cutlery to Australia at 50-70% of comparable premium brands' prices.

As an authorized Australian distributor of Zhang Xiaoquan, BEA-VITALITY PTY LTD ensures every product's authenticity through direct partnership with the manufacturer. All Zhang Xiaoquan products from our company come with full manufacturer warranty and professional after-sales support. Each item is sourced directly from Zhang Xiaoquan's official production facilities, maintaining the highest standards of quality control and authenticity assurance.

Brand Authorization

As an authorized distributor of ZHANG XIAOQUAN in Australia, we are proud to represent this renowned brand that has been synonymous with quality and craftsmanship since 1628. ZHANG XIAOQUAN is recognized as one of China's most prestigious traditional brands, known for its exceptional quality and cultural significance. Our authorization enables us to bring these premium products directly to Australian consumers, ensuring authenticity and maintaining the brand's high standards in the Australian market.

• Quality Promise We maintain stringent selection criteria and quality control measures, ensuring every Zhang Xiaoquan product meets professional standards for your complete peace of mind.
• Professional Service Our team offers expert product knowledge, personalized pre-purchase guidance, and comprehensive after-sales support, making every purchase a confident decision.
• Value Creation We are committed to bringing premium product experiences to Australian consumers, delivering professional-grade quality at reasonable prices to create genuine value.
• Business Integrity We earn trust through sincerity and build reputation through service. We promise transparent operations, reliable product quality, and ongoing after-sales support to establish long-term trusted relationships with our customers.

Selected with expertise and served with dedication, we bring the finest cutlery legacy to Australia. Each product carries four centuries of heritage, and every service reflects our commitment to excellence. We strive to ensure that every Australian who pursues quality living can enjoy a professional-grade experience.

Contact Information

Company Name: BEA-VITALITY PTY LTD
Register Number: ACN 664 713 624
Email: support@zhangxiaoquan.au
Address: PO Box 159 LIDCOMBE NSW 1825
Business Type: Authorized Distributor of ZHANG XIAOQUAN
Territory: Australia